The three social media tools I decided to try were:
1.) Pintrest - http://www.pinterest.com/cathydoherty22/
2.) LinkedIn - https://www.linkedin.com/profile/view?id=130876462&trk=nav_responsive_tab_profile
3.) Vine - https://vine.co/
I believe that social media tools which incorporate pictures and videos will be the most successful. I think that part of the reason why Twitter is so popular is because there is a 140 character limit of text. People often tend to like to get things done as quickly and efficiently as possible. If there is a large block of text to read, people will often think, "I don't have the time for this." Pintrest, Vine, and Instagram all take advantage of this quality in people. I also browsed LinkedIn. This is a professional networking site. Unlike Facebook, you don't post pictures of your weekend, but you do post descriptions of your most prestigious awards and accomplishments. This social media tool is specifically for developing your professional network,and is therefore successful without incorporating flashy pictures or videos into the equation.
Reference
Aids.gov. (n.d.). New media tools. Retrieved May 05, 2014, from http://aids.gov/using-new-media/tools/index.html#tool-bookmarkingNew
I also mentioned Twitter being a social media tool that will probably reach audiences the most because it is done in such a short amount of text (Aids.gov, 2013). Furthermore, I also mentioned that one of the reasons that blogs may have trouble reaching huge audiences effectively is because they are long and do require lots of time. There are many blogs that do reach large audiences, but there are far more that do not or do get started but never written in frequently because of the time and commitment that is needed. I did not think about LinkedIn, but that is a great social media tool. I believe that it will reach audiences because it gives people the ability to try to find a job. Because having a profile on LinkedIn can potentially benefit a person in someway, I can see that being a tool that is used for a long time and could reach large audiences.
ReplyDeleteReference:
Aids.gov. (2013, July 1). New media tools. Retrieved from http://aids.gov/using-new-media/tools/index.html
Hi Cathy,
ReplyDeleteAnother aspect of LinkedIn that I believe is beneficial is its "Groups" function. With this one can have access to others individuals within a chosen field or access to professional associations. It offers a new way of networking and connecting with others who may have similar experiences, or even different experiences if one is looking to make a career change, and a way to "pick the brains" of others and obtain insights into a specific job or role or even a company.
Aimee